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~person:"Chen, Haipeng"
~person:"Devlin, James"
~subject:"Experiment"
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Chen, Haipeng
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European journal of marketing : EJM
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Consumer reactions to price discounts across online shopping experiences
Sheehan, Daniel
;
Hardesty, David M.
;
Ziegler, Alexander H.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 129-138
Persistent link: https://www.econbiz.de/10012115057
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2
Effects of discount framing in comparative price advertising
McKechnie, Sally
;
Devlin, James
;
Ennew, Christine T.
; …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1501-1522
Persistent link: https://www.econbiz.de/10009707878
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