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~person:"Chen, Haipeng"
~subject:"Competitive strategy"
~subject:"Consumer behaviour"
~subject:"Theory"
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Competitive strategy
Consumer behaviour
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Low-cost strategy
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Price discounts
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Shopper marketing
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bonus pack
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Chen, Haipeng
Arbatskaya, Maria
4
Kukar-Kinney, Monika
4
Schlippenbach, Vanessa von
4
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3
Bernhardt, Dan
3
Castillo-Manzano, José I.
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Groß, Sven
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Shy, Oz
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Biswas, Abhijit
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Borri, Nicola
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Carlson, Jeffrey R.
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Cheng, Andong
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Choi, Jay Pil
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Christ, Steffen
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Jeon, Doh-Shin
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Consumer reactions to price discounts across online shopping experiences
Sheehan, Daniel
;
Hardesty, David M.
;
Ziegler, Alexander H.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 129-138
Persistent link: https://www.econbiz.de/10012115057
Saved in:
2
When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Chen, Haipeng
;
Marmorstein, Howard
;
Tsiros, Michael
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 64-77
Persistent link: https://www.econbiz.de/10009782929
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