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~person:"Chen, Hong"
~person:"Ghose, Anindya"
~person:"Madden, Gary"
~subject:"Mobile Marketing"
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Mobile Marketing
Mobile communications
46
Mobilkommunikation
46
Consumer behaviour
10
Konsumentenverhalten
10
Licence
10
Lizenz
10
Mobile phone
9
Mobiltelefon
9
Auction
8
Auktion
8
Concession
8
Konzession
8
Mobile Business
8
Mobile business
8
Personalisierung
8
Personalization
8
Auction theory
6
Auktionstheorie
6
Internet
6
Mobile Anwendung
6
Mobile application
6
Bundling strategy
5
Charges
5
Gebühr
5
Leistungsbündel
5
Market entry
5
Markteintritt
5
Welt
5
World
5
Demand
4
Internet marketing
4
Mobile marketing
4
Nachfrage
4
Online-Marketing
4
Theorie
4
Theory
4
Access regulation
3
Advertising effects
3
Feldforschung
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Chen, Hong
Ghose, Anindya
Madden, Gary
Bauer, Hans H.
7
Karjaluoto, Heikki
5
Shankar, Venkatesh
5
Leppäniemi, Matti
4
Luo, Xueming
4
Neumann, Marcus M.
4
Reichardt, Tina
4
Spann, Martin
4
Barnes, Stuart J.
3
Bart, Yakov
3
Cui, Xuebin
3
Fang, Zheng
3
Giaglis, George M.
3
Okazaki, Shintaro
3
Rafieian, Omid
3
Salo, Jari
3
Scornavacca, Eusebio
3
Yoganarasimhan, Hema
3
Zubcsek, Peter Pal
3
Amirkhanpour, Monaliz
2
Andrews, Michelle
2
Arnita, Devi
2
Bernritter, Stefan F.
2
Brandt, Tobias
2
Bryant, Melchior D.
2
Dirks, Thorsten
2
Drossos, Dimitris A.
2
Figge, Stefan
2
Florido-Benítez, Lázaro
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Gao, Tao
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Grewal, Dhruv
2
Högberg, Johan
2
Ketelaar, Paul E.
2
Kumar, Vikas
2
Lippert, Ingo
2
Maseeh, Haroon Iqbal
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Maseke, Bernardus Franco
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Mittal, Saurabh
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Narang, Unnati
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Information systems research : ISR
1
Journal of management information systems : JMIS
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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1
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
3
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
4
Estimating demand for mobile applications in the new economy
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
Saved in:
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