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~person:"Chen, Huan"
~person:"Dessy, Orietta"
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Chen, Huan
Dessy, Orietta
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Journal of promotion management : JPM
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The media industries and their markets : quantitative analyses
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Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
2
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
3
Demand for movies in Europe and the effects of multiplex diffusion : a panel approach
Dessy, Orietta
;
Gambaro, Marco
-
2009
Persistent link: https://www.econbiz.de/10011705859
Saved in:
4
Demand for movies in Europe and the effects of multiplex diffusion
Dessy, Orietta
;
Gambaro, Marco
- In:
The media industries and their markets : quantitative …
,
(pp. 207-219)
.
2010
Persistent link: https://www.econbiz.de/10008772850
Saved in:
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