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~person:"Chen, Huan"
~subject:"Brand management"
~subject:"Market research"
~subject:"Social Web"
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10
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Chen, Huan
Pelsmacker, Patrick de
18
Dens, Nathalie
16
Esch, Franz-Rudolf
11
Bauer, Hans H.
9
Huber, Frank
9
Gierl, Heribert
8
Romaniuk, Jenni
7
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6
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6
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6
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6
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5
Bang Nguyen Viet
5
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5
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5
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5
Kerr, Gayle
5
Knoll, Johannes
5
Ko, Eunju
5
Matthes, Jörg
5
Meyer, Frederik
5
Poels, Karolien
5
Terlutter, Ralf
5
Verhellen, Yann
5
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5
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4
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4
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4
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4
Choi, Yung Kyun
4
Cohen, Justin
4
Dodoo, Naa Amponsah
4
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4
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of global marketing
1
Journal of promotion management : JPM
1
The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
2
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
3
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
4
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
5
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
6
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
7
College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
Saved in:
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