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~person:"Chen, Li"
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Chen, Li
Kreutzer, Ralf T.
36
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30
Tucker, Catherine
29
Skiera, Bernd
28
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
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Sayedi, Amin
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Stephen, Andrew T.
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Bigné Alcañiz, J. Enrique
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Choi, Yung Kyun
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Ko, Eunju
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Kumar, Subodha
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Loureiro, Sandra Maria Correia
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Olbrich, Rainer
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International journal of electronic commerce : IJEC
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
2
To lend is to own : a game theoretic analysis of the e-book lending market
Chen, Li
;
King, Ruth C.
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
3
,
pp. 334-362
Persistent link: https://www.econbiz.de/10011737270
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