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~person:"Chen, Mu-Chen"
~subject:"Brand image"
~subject:"Personality psychology"
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Search: subject_exact:"Kaufmotivforschung"
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Brand image
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Chen, Mu-Chen
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How a branded website creates customer purchase intentions
Chang, Kuo-Chien
;
Hsu, Chia-Lin
;
Chen, Mu-Chen
;
Kuo, Nien-Te
- In:
Total quality management & business excellence
30
(
2019
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10012199763
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