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~person:"Chen, Pei-Chi"
~subject:"USA"
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Search: subject_exact:"Cause-related marketing"
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International journal of advertising : the quarterly review of marketing communications
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Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
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