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~person:"Chen, Peilu"
~person:"Paul, Ron"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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After sixty : marketing to baby boomers reaching their big transition years
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Ethics in marketing : international cases and perspectives
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Starbucks China : the world's priciest cup of coffee
Chen, Peilu
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 92-95)
.
2017
Persistent link: https://www.econbiz.de/10011609692
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Baby boomers and fast food : no slowing down
Paul, Ron
;
Negrete, Rita
- In:
After sixty : marketing to baby boomers reaching their …
,
(pp. 44-59)
.
2006
Persistent link: https://www.econbiz.de/10003671896
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Baby boomers and the fast food industry
Paul, Ron
;
Rodriguez, Jacqueline
- In:
After fifty : how the baby boom will redefine the …
,
(pp. 93-107)
.
2003
Persistent link: https://www.econbiz.de/10003672068
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