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~person:"Chen, Po-Ju"
~subject:"Hotellerie"
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Search: "Journal of global scholars of marketing science : bridging Asia and the world"
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The reverse model of repositioning : a case study of the Howard Johnson hotel chain in China
Ren, Lianping
;
Chen, Po-Ju
;
Zhao, Jinlin
;
Wang, Peilai
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 227-242
Persistent link: https://www.econbiz.de/10011846584
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