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~person:"Chen, Po-Ju"
~subject:"Howard Johnson"
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Search: "Journal of global scholars of marketing science : bridging Asia and the world"
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Howard Johnson
China
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Consumer behaviour
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Einzelhandel
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Holiday behaviour
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Urlaubsverhalten
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positioning
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repositioning
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retailing
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shopping tourism
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tourist behavior
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tourist shopping
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Chen, Po-Ju
Ren, Lianping
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Wang, Peilai
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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The reverse model of repositioning : a case study of the Howard Johnson hotel chain in China
Ren, Lianping
;
Chen, Po-Ju
;
Zhao, Jinlin
;
Wang, Peilai
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 227-242
Persistent link: https://www.econbiz.de/10011846584
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