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~person:"Chen, Po-Ju"
~type_genre:"Article in journal"
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Search: "Journal of global scholars of marketing science : bridging Asia and the world"
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Consumer behaviour
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positioning
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Chen, Po-Ju
Ko, Eunju
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
3
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Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)
Chen, Po-Ju
;
Ren, Lianping
;
Li, Xiangping
;
Yang, Fiona X.
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012801697
Saved in:
2
The reverse model of repositioning : a case study of the Howard Johnson hotel chain in China
Ren, Lianping
;
Chen, Po-Ju
;
Zhao, Jinlin
;
Wang, Peilai
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
4
,
pp. 227-242
Persistent link: https://www.econbiz.de/10011846584
Saved in:
3
Special issue: creating "flipping-the-classroom" cases in training in sensemaking and decision-making in marketing
Chen, Po-Ju
(
ed.
);
Huan, T. C.
(
ed.
);
Coleman, Linda
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011635594
Saved in:
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