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~person:"Chen, Qimei"
~person:"Van den Poel, Dirk"
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Search: subject:"IT-gestütztes Marketing"
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Computer-assisted marketing
9
IT-gestütztes Marketing
9
Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
4
Konsumentenverhalten
4
B-to-B-Marketing
2
Business-to-business marketing
2
Customer acquisition
2
Customer value
2
E-commerce
2
Electronic Commerce
2
Information provision
2
Informationsversorgung
2
Kundengewinnung
2
Kundenwert
2
ARCH model
1
ARCH-Modell
1
Ausländische Tochtergesellschaft
1
China
1
Cognition
1
Customer analysis
1
Direct marketing
1
Direktmarketing
1
Emotion
1
Erfolgsfaktor
1
Financial services
1
Finanzdienstleistung
1
Foreign subsidiary
1
Kognition
1
Kundenanalyse
1
Market segmentation
1
Market share
1
Marketing theory
1
Marketingtheorie
1
Marktanteil
1
Marktsegmentierung
1
Multivariate Analyse
1
Multivariate analysis
1
Regression analysis
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English
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Chen, Qimei
Van den Poel, Dirk
Hippner, Hajo
19
Wilde, Klaus D.
18
Muther, Andreas
12
Link, Jörg
11
Becker, Jörg
6
Felden, Carsten
6
Belz, Christian
5
Castillo, David
5
Diller, Hermann
5
Fisher, Marshall L.
5
Knackstedt, Ralf
5
Kridel, Donald J.
5
Peppers, Don
5
Rogers, Martha
5
Baker, Stephen
4
Casillas, Jorge
4
Decker, Reinhold
4
Eid, Riyad
4
Hanssens, Dominique M.
4
Leußer, Wolfgang
4
Merzenich, Melanie
4
Meyer, Jörn-Axel
4
Oehler, Karsten
4
Sander, Stefan
4
Siskos, Yannis
4
Temme, Thorsten
4
Weiber, Rolf
4
Wölfel, Julia
4
Backhaus, Klaus
3
Biesel, Hartmut H.
3
Blattberg, Robert C.
3
Büttgen, Marion
3
Coussement, Kristof
3
Dastani, Parsis
3
Drake, Perry D.
3
Drozdenko, Ronald G.
3
Fassott, Georg
3
Grigoroudis, Evangelos
3
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
1
E-collaboration ; Vol. 3
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
1
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ECONIS (ZBW)
9
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1
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
-
2013
Persistent link: https://www.econbiz.de/10010411726
Saved in:
2
Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen
;
Van den Poel, Dirk
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
Saved in:
3
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
4
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
5
From high tech to high touch : the effects of perceived touch on online customers' intention to return
Chen, Hong-Mei
;
Chen, Qimei
;
Kazman, Rick
- In:
Consumer behavior, organizational development, and …
,
(pp. 30-50)
.
2009
Persistent link: https://www.econbiz.de/10003792572
Saved in:
6
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
7
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
8
The affective and cognitive impacts of perceived touch on online customers' intention to return in the web-based eCRM environment
Chen, Hong-mei
;
Chen, Qimei
;
Kazman, Rick
-
2009
Persistent link: https://www.econbiz.de/10003860458
Saved in:
9
In search of platforms to increase market responsiveness : evidence from foreign subsidiaries
Lee, Ruby P.
;
Chen, Qimei
;
Lu, Xiongwen
- In:
Journal of international marketing
17
(
2009
)
2
,
pp. 59-73
Persistent link: https://www.econbiz.de/10003891577
Saved in:
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