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~person:"Chen, Qingqing"
~person:"Halpert, Karen D."
~type:"article"
~type_genre:"Aufsatz im Buch"
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The credit card industry - from financial products to consumer brands
Halpert, Karen D.
- In:
Handbuch Kommunikationsmanagement
,
(pp. 587-597)
.
2005
Persistent link: https://www.econbiz.de/10003315156
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