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~person:"Chen, Rong"
~subject:"Luxury goods"
~subject:"Public relations"
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Search: person:"Wiedmann, Klaus-Peter"
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Luxury goods
Public relations
Brand attachment
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Brand image
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Brand-store-consumer personality
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Consumer behaviour
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Konsumentenverhalten
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Luxury
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Personality congruence
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Chen, Rong
Wiedmann, Klaus-Peter
41
Hennigs, Nadine
20
Klarmann, Christiane
11
Behrens, Stefan
5
Godey, Bruno
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Aiello, Gaetano
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Donvito, Raffaele
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Pederzoli, Daniele
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Wüstefeld, Thomas
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Christodoulides, George
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Haase, Janina
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Hennings, Nadine
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Jugel, Stefan
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Schmidt, Steffen
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Halliburton, Chris
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Kanaplei, Kim
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Lee, Yuri
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Oh, Hyunjoo
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Journal of business research : JBR
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ECONIS (ZBW)
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Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
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