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~person:"Chen, Rui"
~person:"Jayawardena, Nirma Sadamali"
~person:"Roy, Subhadip"
~subject:"Internet marketing"
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
2
From social capital to continuous use of social networking sites : a conceptualisation
Chen, Rui
;
Sharma, Sushil K.
;
Rao, H. Raghav
- In:
International journal of information technology and …
16
(
2017
)
3
,
pp. 205-214
Persistent link: https://www.econbiz.de/10011845061
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