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~person:"Chen, Steven"
~subject:"Brand management"
~subject:"Business ethics"
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The journal of brand management : an international journal
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A counterinsurgent (COIN) framework to defend against consumer activists
Chen, Steven
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 275-301
Persistent link: https://www.econbiz.de/10014326920
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