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~person:"Chen, Steven"
~subject:"Competitive strategy"
~subject:"Japan"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
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Internationalising cultural products : the Ouroboros strategy and the case of visual kei
Chen, Steven
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1214-1240
Persistent link: https://www.econbiz.de/10012178617
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