//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chen, Steven"
~subject:"Indien"
~subject:"Marketing"
~subject:"Theory"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Indien
Marketing
Theory
International marketing
4
Internationales Marketing
4
Brand management
2
Consumer behaviour
2
Cultural branding
2
India
2
Konsumentenverhalten
2
Markenführung
2
South Korea
2
Südkorea
2
Arts
1
Asian-Americans
1
Brand identity
1
Brand image
1
Branding strategies
1
Brands
1
China
1
Cross cultural marketing
1
Cultural economics
1
Cultural heritage
1
Cultural identity
1
Cultural sector
1
Cultural technology
1
Culture
1
Ethnoconsumerism
1
Global marketing
1
Global markets
1
Globalisierung
1
Globalization
1
Hallyu Korean wave
1
Indian consumer
1
International market entry
1
Internationaler Markteintritt
1
Internationalisation
1
Japan
1
K-pop
1
Kultur
1
Kulturelle Identität
1
Kulturgüter
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chen, Steven
Meissner, Hans Günther
5
Zentes, Joachim
4
Cayla, Julien
3
Javalgi, Rajshekhar G.
3
Katsikeas, Constantine S.
3
Leonidou, Leonidas C.
3
Samiee, Saeed
3
Sander, Matthias
3
Aashish, Kumar
2
Alon, Ilan
2
Arnould, Eric J.
2
Boehe, Dirk Michael
2
Helm, Roland
2
Hünerberg, Reinhard
2
Jain, Subhash C.
2
Kaushik, Shreyasee
2
Kjeldgaard, Dannie
2
Mascarenhas, Briance
2
Mitręga, Maciej
2
Morgan, Neil A.
2
Morschett, Dirk
2
Ogasavara, Mario Henrique
2
Ozsomer, Aysegul
2
Pausenberger, Ehrenfried
2
Peñaloza, Lisa
2
Punyatoya, Plavini
2
Raman, Prashant
2
Schramm-Klein, Hanna
2
Simonin, Bernard L.
2
Sousa, Carlos M. P.
2
Tiwari, Rambachan Shyambihari
2
Toncar, Mark
2
Wu, Wann-Yih
2
Abimbola, Temi
1
Agnihotri, Raj
1
Agrawal, D. P.
1
Ahammad, Mohammad F.
1
Ahmed, Mumtaz
1
Ahmed, Zafar U.
1
more ...
less ...
Published in...
All
Business horizons
1
Qualitative market research : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Saved in:
2
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->