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~person:"Chen, Xinlei"
~subject:"Konsumentenverhalten"
~type_genre:"Case study"
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Konsumentenverhalten
Bargaining power
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Beverage industry
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Consumer behaviour
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Cost-benefit analysis
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Distribution channel
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Getränkeindustrie
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Chen, Xinlei
Carù, Antonella
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ECONIS (ZBW)
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Assessing the effect of a channel switch
Chen, Xinlei
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2005
Persistent link: https://www.econbiz.de/10003952820
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