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~person:"Chen, Xuan"
~person:"Govind, Rahul"
~source:"econis"
~subject:"weather"
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hedonic consumption
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Health marketing quarterly
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ECONIS (ZBW)
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Weather, affect, and preference for hedonic products: the moderating role of gender
Govind, Rahul
;
Garg, Nitika
;
Mittal, Vikas
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 717-738
Persistent link: https://www.econbiz.de/10012271792
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2
Geographically varying effects of weather on tobacco consumption : implications for health marketing initiatives
Govind, Rahul
;
Garg, Nitika
;
Wenbin, Sun
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 46-64
Persistent link: https://www.econbiz.de/10010362778
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