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~person:"Chen, Yenming J."
~person:"Flynn, Andrea Godfrey"
~subject:"Sustainable product"
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Chen, Yenming J.
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Bang Nguyen Viet
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Light in the darkness: marketing's role in driving positive change : AMA Summer Academic Conference 2022 : AMA educators proceedings volume 33 : online, 9 August 2022, Chicago, Ill...
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282359
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Light in the darkness: marketing's role in driving positive change ; Part 1 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282366
Saved in:
3
Light in the darkness: marketing's role in driving positive change ; Part 2 of 2
Flynn, Andrea Godfrey
(
ed.
);
Mehta, Ravi
(
ed.
); …
-
AMA Summer Academic Conference <2022, Online>
;
AMA …
;
…
-
2022
Persistent link: https://www.econbiz.de/10014282368
Saved in:
4
Fair sharing and eco-efficiency in green responsibility and green marketing policy
Chen, Yenming J.
;
Chen, Tsung-Hui
- In:
International journal of production economics
217
(
2019
),
pp. 232-245
Persistent link: https://www.econbiz.de/10012129264
Saved in:
5
Non-differentiated green product positioning : froles of uncertainty and rationality
Chen, Yenming J.
;
Sheu, Jiuh Biing
- In:
Transportation research / E : an international journal
103
(
2017
),
pp. 248-260
Persistent link: https://www.econbiz.de/10011734007
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