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~person:"Chen, Yi-min"
~person:"Fadairo, Muriel"
~person:"Leslie, Thomas W. K."
~subject:"Brand image"
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Brand equity heterogeneity among strategic groups in service franchising
Chen, Yi-min
;
Su, Chien-tai
- In:
The service industries journal
34
(
2014
)
9/10
,
pp. 867-884
Persistent link: https://www.econbiz.de/10010391806
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2
Network integration through franchised and company-owned chains : evidence from French distribution networks
Chaudey, Magali
;
Fadairo, Muriel
;
Solard, Gwennae͏̈l
- In:
Managerial and decision economics : MDE ; the …
34
(
2013
)
3/5
,
pp. 195-203
Persistent link: https://www.econbiz.de/10009750099
Saved in:
3
Towards a conceptual model for franchise perceptual equity
Leslie, Thomas W. K.
;
McNeill, Lisa S.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10008659854
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