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~person:"Chen, Yi-min"
~person:"Hong, Sung-tai"
~subject:"Rules of origin"
~subject:"Theory"
~type_genre:"Article in journal"
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Search: subject:"Ursprungsregeln"
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Rules of origin
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Ursprungsregeln
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Chen, Yi-min
Hong, Sung-tai
Haufler, Andreas
8
López-García, Miguel-Ángel
7
De Melo, Jaime
6
Myles, Gareth D.
6
Lockwood, Ben
5
Diamantopoulos, Adamantios
4
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4
Giraldi, Janaina de Moura Engracia
4
Josiassen, Alexander
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Basfirinci, Cigdem
3
Bell, R. Greg
3
De Meza, David E.
3
Donvito, Raffaele
3
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Harzing, Anne-Wil
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Inama, Stefano
3
Kim, Chong-bŏm
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3
Lee, Wei-Na
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Moore, Curt B.
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Phau, Ian
3
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3
Ahmed, Sadrudin A.
2
Aichner, Thomas
2
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2
Bach, Stefan
2
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2
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2
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2
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2
Cadot, Olivier
2
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2
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2
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2
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Kyŏngje-yŏn'gu
2
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
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ECONIS (ZBW)
5
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1
Country-of-origin effects and antecedents of industrial brand equity
Chen, Yi-min
;
Su, Yi-fan
;
Lin, Feng-jyh
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1234-1238
Persistent link: https://www.econbiz.de/10009380517
Saved in:
2
The persistence of brand value at country, industry, and firm levels
Chen, Yi-min
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 253-296
Persistent link: https://www.econbiz.de/10008652525
Saved in:
3
International comparisons of country-of-origin effects on product evaluation
Hong, Sung-tai
- In:
Kyŏngje-yŏn'gu
12
(
1991
)
1
,
pp. 297-329
Persistent link: https://www.econbiz.de/10001118121
Saved in:
4
Delay effects of presenting country-of-origin information on product evaluation
Hong, Sung-tai
- In:
Kyŏngje-yŏn'gu
11
(
1990
)
2
,
pp. 229-259
Persistent link: https://www.econbiz.de/10001106779
Saved in:
5
Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
Hong, Sung-tai
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10001099796
Saved in:
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