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~person:"Chen, Yu-Shan"
~person:"Chun, HaeEun Helen"
~person:"Kupp, Martin"
~subject:"Environmental consciousness"
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Greenwash and green purchase behaviour : the mediation of green brand image and green brand loyalty
Chen, Yu-Shan
;
Huang, A.-Fen
;
Wang, Ting-Yu
;
Chen, Ying-Rong
- In:
Total quality management & business excellence
31
(
2020
)
2
,
pp. 194-209
Persistent link: https://www.econbiz.de/10012256588
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