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~person:"Cheng, Andong"
~subject:"Competitive strategy"
~subject:"Pricing strategy"
~subject:"Theory"
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Cheng, Andong
Arbatskaya, Maria
4
Hviid, Morten
4
Piga, Claudio A.
4
Schlippenbach, Vanessa von
4
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4
Sinitsyn, Maxim
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Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
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2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
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