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~person:"Cheng, T. C. E."
~person:"Gierl, Heribert"
~subject:"Consumer behaviour"
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Consumer behaviour
Lieferkette
115
Supply chain
115
Theorie
61
Theory
61
Konsumentenverhalten
36
Lieferantenmanagement
36
Supplier relationship management
36
Scheduling problem
31
Scheduling-Verfahren
31
Inventory model
27
Lagerhaltungsmodell
27
Lagermanagement
22
Supply chain management
22
Warehouse management
22
Logistik
21
Marketing management
20
Marketingmanagement
20
Game theory
19
Spieltheorie
19
Beziehungsmarketing
18
Firm performance
18
Logistics
18
Relationship marketing
18
Unternehmenserfolg
18
Environmental management
16
USA
16
United States
16
Preismanagement
15
Pricing strategy
15
Umweltmanagement
15
Innovation
14
Production control
14
Produktionssteuerung
14
Brand management
13
Durchlaufzeit
13
Einzelhandel
13
Lead time
13
Markenführung
13
Quality management
13
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11
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Article
35
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1
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31
Aufsatz in Zeitschrift
31
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4
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4
Bibliografie enthalten
1
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1
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1
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1
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English
25
German
11
Author
All
Cheng, T. C. E.
Gierl, Heribert
Han, Heesup
64
Mattila, Anna S.
56
Loureiro, Sandra Maria Correia
39
Phau, Ian
39
Hollebeek, Linda D.
35
Huber, Frank
35
Bang, Nguyen
34
Bauer, Hans H.
33
Kumar, V.
33
Verhoef, Peter C.
33
Wiedmann, Klaus-Peter
31
Ko, Eunju
30
Swoboda, Bernhard
30
Herrmann, Andreas
28
Melewar, T. C.
28
Sarkar, Abhigyan
28
Septianto, Felix
27
Walsh, Gianfranco
25
Dawes, John
24
Prentice, Catherine
24
Rahman, Zillur
24
Usman, Osly
24
Homburg, Christian
23
Pelsmacker, Patrick de
23
Vrontis, Demetris
23
Bagozzi, Richard P.
22
Balaji, M. S.
22
Diamantopoulos, Adamantios
22
Hyun, Sunghyup Sean
22
Japutra, Arnold
22
Klaus, Philipp
22
Grewal, Dhruv
21
MacInnis, Deborah J.
21
Wong, IpKin Anthony
21
Guzman, Francisco
20
Jang, Soocheong
20
Keller, Kevin Lane
20
Khan, Imran
20
Miao, Li
20
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Marketing : ZFP ; journal of research and management
5
Der Markt : international journal of marketing
3
International journal of production research
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of production economics
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
IEEE transactions on engineering management : EM
1
Information technology and management
1
International advertising and communication : current insights and empirical findings
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of logistics : research and applications
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Marketing : journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriften zum Marketing
1
Transportation research / E : an international journal
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
36
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1
Retailing and ordering strategies for online apparel retailers facing bracketing purchase behaviour
Xu, Yadong
;
Hua, Guowei
;
Cheng, T. C. E.
;
Choi, Tsan-Ming
; …
- In:
International journal of production research
61
(
2023
)
9
,
pp. 2841-2853
Persistent link: https://www.econbiz.de/10014323536
Saved in:
2
Inventory
management
and the value of quick response to the retailer facing boundedly rational strategic customers
Song, Jia
;
Zhang, Juliang
;
Cheng, T. C. E.
- In:
International journal of production research
59
(
2021
)
19
,
pp. 5743-5757
Persistent link: https://www.econbiz.de/10012625944
Saved in:
3
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
4
Reselling, consignment or in-marketplace selling mode? : competitive strategy for e-tailers to counteract online third-party marketplaces
Hu, Huaqing
;
Lyu, Gaoyan
;
Cheng, T. C. E.
;
Zhang, Yunhuan
- In:
Transportation research / E : an international journal
176
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014382030
Saved in:
5
Why do people speak about products online? : the role of opinion leadership
Chai, Sangmi
;
Choi, Bomi
;
Kim, Minkyun
;
Cheng, T. C. E.
- In:
Information technology and management
24
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014251966
Saved in:
6
Competition between manufacturer's online customization channel and conventional retailer
Li, Gang
;
Huang, Fengfeng
;
Cheng, T. C. E.
;
Ji, Ping
- In:
IEEE transactions on engineering management : EM
62
(
2015
)
2
,
pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
Saved in:
7
Advance selling of new products to strategic consumers on flash sale platforms
Zhang, Mingyang
;
Cheng, T. C. E.
;
Du, Jie
- In:
International journal of logistics : research and …
21
(
2018
)
3
,
pp. 318-331
Persistent link: https://www.econbiz.de/10011881198
Saved in:
8
Optimization of after-sales services with spare parts consumption and repairman travel
Sun, Mingyao
;
Ng, C. T.
;
Wu, Feng
;
Cheng, T. C. E.
- In:
International journal of production economics
244
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013185392
Saved in:
9
Buyers' perceptions on the impact of strategic purchasing on dyadic quality performances
Yeung, Kwong
;
Cheng, T. C. E.
;
Lee, Peter K. C.
- In:
International journal of production economics
168
(
2015
),
pp. 321-330
Persistent link: https://www.econbiz.de/10011385208
Saved in:
10
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
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