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~person:"Cheng, Zhang"
~person:"Gerpott, Torsten J."
~person:"Holladay, Sherry J."
~subject:"Consumer behaviour"
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Consumer behaviour
Electronic publishing
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Elektronische Publikation
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2
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2
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2
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2
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Brand extension
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Cheng, Zhang
Gerpott, Torsten J.
Holladay, Sherry J.
Chiou, Lesley
5
Tucker, Catherine E.
3
Gerlach, Jin
2
Li, Hui
2
Tucker, Catherine
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Decision support systems : DSS ; the international journal
1
New media and public relations
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of media economics
1
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ECONIS (ZBW)
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Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
Saved in:
2
Consumer empowerment through the Web : how Internet contagions can increase stakeholder power
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
New media and public relations
,
(pp. 175-187)
.
2007
Persistent link: https://www.econbiz.de/10003553809
Saved in:
3
Interaktivitätselemente und Nutzung der Web Sites deutscher Pressetitel im Internet : eine empirische Analyse
Gerpott, Torsten J.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
5
,
pp. 379-400
Persistent link: https://www.econbiz.de/10003038948
Saved in:
4
Interactivity potentials and usage of German press-title web sites : an empirical investigation
Gerpott, Torsten J.
;
Wanke, Hendrik
- In:
The journal of media economics
17
(
2004
)
4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10002374680
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