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~person:"Cheong, Poh Kwan"
~subject:"France"
~subject:"Women"
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Cheong, Poh Kwan
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Fair and lovely : building an integrated model to examine how peer influence mediates the effects of skin-lightening advertisements on college women in Singapore
Chia, Stella C.
;
Chay, Yuen Ting
;
Cheong, Poh Kwan
; …
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 189-211
Persistent link: https://www.econbiz.de/10009510671
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