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~person:"Cheong, Yunjae"
~person:"Klapper, Daniel"
~subject:"Brand management"
~subject:"Werbeplanung"
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Brand management
Werbeplanung
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Cheong, Yunjae
Klapper, Daniel
Pelsmacker, Patrick de
17
Dens, Nathalie
14
Esch, Franz-Rudolf
13
Gierl, Heribert
10
Bauer, Hans H.
9
Huber, Frank
9
Brunner, Christian Boris
7
Fuchs, Wolfgang
7
King, Stephen
7
Romaniuk, Jenni
7
Unger, Fritz
7
Erfgen, Carsten
6
Hartmann, Wesley R.
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Tellis, Gerard J.
6
Vashisht, Devika
6
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Muehling, Darrel D.
5
Steffenhagen, Hartwig
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
King, Karen Whitehill
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Seo, Yuri
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Marketing : ZFP ; journal of research and management
2
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research paper series / Stanford Graduate School of Business
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ECONIS (ZBW)
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1
Do Superbowl ads affect brand share?
Hartmann, Wesley R.
;
Klapper, Daniel
-
2014
Persistent link: https://www.econbiz.de/10010337691
Saved in:
2
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
3
Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
Saved in:
4
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
5
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
6
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
7
Die Analyse langfristiger Werbewirkung : eine Anwendung der Multigruppenanalyse am Beispiel der Werbeeinstellung bei FMCGs
Klapper, Daniel
;
Schlichthorst, Marisa
;
Schnell, Claudine
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
4
,
pp. 219-235
Persistent link: https://www.econbiz.de/10003391516
Saved in:
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