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~person:"Cheong, Yunjae"
~person:"Matthes, Jörg"
~subject:"Brand management"
~subject:"Werbeplanung"
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Brand management
Werbeplanung
Advertising effects
27
Werbewirkung
27
Consumer behaviour
14
Konsumentenverhalten
14
Advertising
9
Product Placement
9
Product placement
9
Werbung
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Markenführung
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Sportmarketing
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Sports marketing
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Brand image
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persuasion knowledge
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Umweltbewusstsein
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Advertising planning
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Data envelopment analysis
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Data-Envelopment-Analyse
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Fernsehprogramm
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Fernsehwerbung
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Green advertising
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Cheong, Yunjae
Matthes, Jörg
Pelsmacker, Patrick de
17
Dens, Nathalie
14
Esch, Franz-Rudolf
13
Gierl, Heribert
10
Bauer, Hans H.
9
Huber, Frank
9
Brunner, Christian Boris
7
Fuchs, Wolfgang
7
King, Stephen
7
Romaniuk, Jenni
7
Unger, Fritz
7
Erfgen, Carsten
6
Hartmann, Wesley R.
6
Septianto, Felix
6
Sreejesh, S.
6
Srivastava, R. K.
6
Tellis, Gerard J.
6
Vashisht, Devika
6
Hayes, Jameson L.
5
Ko, Eunju
5
Muehling, Darrel D.
5
Steffenhagen, Hartwig
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
King, Karen Whitehill
4
Klapper, Daniel
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Seo, Yuri
4
Stephen, Gladys
4
Teng, Lefa
4
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International journal of advertising : the review of marketing communications
3
International journal of advertising : the quarterly review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
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1
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
2
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
3
How brands appear in children's movies : a systematic content analysis of the past 25 Years
Naderer, Brigitte
;
Matthes, Jörg
;
Spielvogel, Ines
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10012200229
Saved in:
4
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
5
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
Saved in:
6
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
7
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
8
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
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