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~person:"Cheong, Yunjae"
~person:"Pauwels, Koen"
~person:"Rosengren, Sara"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising response"
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Advertising effects
38
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38
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Cheong, Yunjae
Pauwels, Koen
Rosengren, Sara
Pelsmacker, Patrick de
43
Gierl, Heribert
42
Dens, Nathalie
27
Eisend, Martin
26
Taylor, Charles Raymond
23
Septianto, Felix
21
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19
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18
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Yoon, Hye Jin
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Yoon, Sukki
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Journal of advertising : official publication of the American Academy of Advertising
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
3
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3
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ECONIS (ZBW)
38
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38
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1
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
2
Sponsored brands video rings up clicks and sales in the short and long run
Pauwels, Koen
;
Peran, Michael
;
Shah, Zee
;
Schnaidt, German
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 275-286
Persistent link: https://www.econbiz.de/10014374827
Saved in:
3
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
4
Navigating the future of influencer advertising : consolidating what is known and identifying new research directions : introduction
Rosengren, Sara
;
Campbell, Colin L.
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 505-509
Persistent link: https://www.econbiz.de/10012802319
Saved in:
5
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
6
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
7
Think about it - can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10011626402
Saved in:
8
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
9
Paths to and off purchase : quantifying the impact of traditional marketing and online consumer activity
Srinivasan, Shuba
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011563220
Saved in:
10
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
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