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~person:"Cheong, Yunjae"
~person:"Phau, Ian"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising response"
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Advertising
Advertising effects
26
Werbewirkung
26
Consumer behaviour
10
Konsumentenverhalten
10
Werbung
10
Emotion
7
Sportmarketing
6
Sports marketing
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Cognition
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Data envelopment analysis
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Psychology of advertising
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Article in journal
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Cheong, Yunjae
Phau, Ian
Eisend, Martin
17
Pelsmacker, Patrick de
16
Gierl, Heribert
15
Septianto, Felix
14
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Yoon, Hye Jin
13
Rosengren, Sara
12
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Evans, Nathaniel J.
10
Rozendaal, Esther
10
Wilson, Rick T.
10
Buijzen, Moniek
9
Chan, Kara
9
Choi, Yung Kyun
9
Dens, Nathalie
9
Ford, John B.
9
Hudders, Liselot
9
Malik, Garima
9
Wu, Linwan
9
Bellman, Steven
8
Mueller, Barbara
8
Reijmersdal, Eva A. van
8
Weinberger, Marc G.
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
Choi, Hojoon
7
Diehl, Sandra
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hayes, Jameson L.
7
Huh, Jisu
7
Jain, Amit
7
Kaiser, Harry M.
7
King, Karen Whitehill
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
10
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1
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
2
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
3
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
4
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
5
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
6
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
7
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
8
Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
Saved in:
9
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
10
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
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