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~person:"Cheong, Yunjae"
~subject:"USA"
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Internet marketing
4
Online-Marketing
4
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3
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Advertising
2
Data envelopment analysis
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Advertising planning
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Brand management
1
Consumer behaviour
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Corporate reputation
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Facebook
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Firmenimage
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Konsumentenverhalten
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Cheong, Yunjae
Tucker, Catherine
7
Choi, Yung Kyun
5
Goldfarb, Avi
5
Bachmann, Ruediger
4
Ehrlich, Gabriel
4
Jansen, Bernard J.
4
Pentina, Iryna
4
Ruzic, Dimitrije
4
Yoon, Sukki
4
Bart, Yakov
3
Bright, Laura F.
3
Budzinski, Oliver
3
Chaffey, Dave
3
Fesenmaier, Daniel R.
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Liu, Yuping
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Sun, Shaojing
3
Tussyadiah, Iis P.
3
Wang, Ying
3
Aalberts, Robert J.
2
Alonso, Abel Duarte
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Baack, Daniel W.
2
Baack, Donald
2
Becerra, Enrique P.
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Birnbaum, Daniel
2
Bove, Liliana L.
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Bressan, Alessandro
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Cazier, Joseph A.
2
Chevalier, Judith A.
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Collier, Marsha
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Coviello, Lorenzo
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Donthu, Naveen
2
Dover, Yaniv
2
Edelman, Benjamin
2
Errmann, Amy
2
Evans, Nathaniel J.
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Fan, Ying
2
Fritz, Wolfgang
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Gangadharbatla, Harsha
2
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Journal of advertising research
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
2
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Measuring the advertising efficiency of the top US sports advertisers
Brown, Natalie
;
Cheong, Yunjae
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10010406130
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2
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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