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~person:"Chiang, Hsu-hsin"
~person:"De Roeck, Kenneth"
~type_genre:"Article in journal"
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Search: subject_exact:"Umbrella brand"
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Chiang, Hsu-hsin
De Roeck, Kenneth
Balmer, John M. T.
24
Melewar, T. C.
11
Merrilees, Bill
7
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7
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European journal of marketing : EJM
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
Saved in:
2
Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth
;
Maon, François
;
Lejeune, Christophe
- In:
European management review : the journal of the …
10
(
2013
)
3
,
pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
Saved in:
3
Corporate branding, brand psychological ownership and brand citizenship behaviour : multilevel analysis and managerial implications
Chiang, Hsu-hsin
;
Chang, Aihwa
;
Han, Tzu-shian
; …
- In:
Journal of general management
39
(
2013
)
1
,
pp. 55-80
Persistent link: https://www.econbiz.de/10010240216
Saved in:
4
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
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