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~person:"Chiaudano, Valentina"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles written by one author"
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Chiaudano, Valentina
Wiedmann, Klaus-Peter
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Hennigs, Nadine
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Mosca, Fabrizio
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Developing successful global strategies for marketing luxury brands
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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Heritage communication on social media in the luxury brand market : the 4-H factors framework
Mosca, Fabrizio
;
Batat, Wided
;
Chiaudano, Valentina
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 293-311)
.
2024
Persistent link: https://www.econbiz.de/10014529123
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2
How could well-being-centered business strategies increase competitiveness and innovation among luxury firms?
Mosca, Fabrizio
;
Chiaudano, Valentina
- In:
The rise of positive luxury : transformative research …
,
(pp. 39-57)
.
2022
Persistent link: https://www.econbiz.de/10014232534
Saved in:
3
Examining the integration of virtual and physical platforms from luxury brand managers' perspectives
Peretti, Paola
;
Chiaudano, Valentina
;
Sawhney, Mohanbir S.
- In:
Developing successful global strategies for marketing …
,
(pp. 44-61)
.
2021
Persistent link: https://www.econbiz.de/10012521592
Saved in:
4
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
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