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~person:"Chien, Yung-hsin"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Consumer behaviour
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Einzelhandelspreis
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Retail price
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Sonderangebot
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Special offers
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Chien, Yung-hsin
Hemalatha, M.
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Sivakumar, V. J.
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Narayanan, A. G. V.
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Atkins, Kelly Green
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Jun, Sung Youl
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Kashyap, Anil K.
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Kim, Youn-kyung
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McAlister, Leigh
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Moorthi, Y. L. R.
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A basket-mix model to identify cherry-picked brands
McAlister, Leigh
;
George, Edward I.
;
Chien, Yung-hsin
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003930066
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