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~person:"Childers, Terry L."
~person:"Drees, Norbert"
~person:"Geuens, Maggie"
~person:"Korff, Guido"
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Search: subject_exact:"Werbemittel"
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Werbemittel
11
Promotional materials
10
Deutschland
3
Germany
3
Außenwerbeträger
2
Marketing management
2
Marketingmanagement
2
Psychology of advertising
2
Werbepsychologie
2
1987
1
Advertising effects
1
Außenwerbung
1
Beer
1
Bier
1
Consumer behaviour
1
Content Management
1
Content management
1
Internet
1
Internet marketing
1
Konsumentenverhalten
1
Market
1
Marketing
1
Markt
1
Neue Medien
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
Sport
1
Sports
1
USA
1
USA (Midwest)
1
USA (Mittlerer Westen)
1
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Wahrnehmung
1
Werbewirkung
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6
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5
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3
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2
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German
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Childers, Terry L.
Drees, Norbert
Geuens, Maggie
Korff, Guido
Mayer, Hans
Gierl, Heribert
5
Pepels, Werner
4
Böcker, Franz
3
Fryburger, Vernon
3
Reichart, Paul
3
Schwaiger, Manfred
3
Ballauff, Erik
2
Bauer, Hans H.
2
Belk, Russell W.
2
Blakeman, Robyn
2
Bohnsack, Ralf
2
Boyd, Harper W.
2
Broadbent, Simon
2
Bruhn, Manfred
2
Daduna, Joachim Rolf
2
Dechêne, Christian Frédéric
2
Delgado-Ballester, Elena
2
Engelmann, Jens
2
Heckler, Susan E.
2
Helmke, Stefan
2
Houston, Michael J.
2
Jedidi, Kamel
2
Jiang, Zhengrui
2
Laran, Juliano
2
Maréchal, Michel André
2
Montoya, Ricardo
2
Musiol, Gerald
2
Netzer, Oded
2
Overgaard, Per Baltzer
2
Palazon, Mariola
2
Peters, Paula
2
Pralle, Peter
2
Radtke, Bernd
2
Sarkar, Sumit
2
Schneider, Willy
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
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Jahrbuch der Absatz- und Verbrauchsforschung
3
Europäische Hochschulschriften / 5
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Erfurter Hefte zum angewandten Marketing
1
Journal of marketing research : JMR
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
11
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1
Digital Signage
Gramsch, André
;
Tröger, Andreas
-
2016
Persistent link: https://www.econbiz.de/10013424813
Saved in:
2
Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.
;
Lin, Meng-Hsien
;
Childers, Terry L.
-
2015
Persistent link: https://www.econbiz.de/10011657609
Saved in:
3
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
4
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
5
Untersuchungen zur Wirksamkeit verschiedener Varianten weiblicher Modelle in der Bier-Werbung
Mayer, Hans
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
34
(
1988
)
1
,
pp. 95-115
Persistent link: https://www.econbiz.de/10001042120
Saved in:
6
Marketing für Außenwerbeträger
Korff, Guido
-
1987
Persistent link: https://www.econbiz.de/10000723920
Saved in:
7
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
Saved in:
8
Marketing für Aussenwerbeträger
Korff, Guido
-
1987
Persistent link: https://www.econbiz.de/10012700214
Saved in:
9
Untersuchung zur Wirkung verschieden gestalteter "promotion calls" auf den Umsatz spezieller Produkte im Warenhaus
Mayer, Hans
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
32
(
1986
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10001012708
Saved in:
10
Zur Wahrnehmung von Werbebotschaften auf Rennfahrzeugen
Hermanns, Arnold
- In:
Marketing : ZFP ; journal of research and management
8
(
1986
)
2
,
pp. 123-129
Persistent link: https://www.econbiz.de/10001015053
Saved in:
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