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~person:"Childers, Terry L."
~person:"Engelmann, Jens"
~person:"Geuens, Maggie"
~subject:"USA"
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Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
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