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~person:"Childers, Terry L."
~person:"Engelmann, Jens"
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Childers, Terry L.
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Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.
;
Lin, Meng-Hsien
;
Childers, Terry L.
-
2015
Persistent link: https://www.econbiz.de/10011657609
Saved in:
2
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
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3
Wirkung und Wirkungsparameter von Kundenzeitschriften : wirkungstheoretische Analyse und feldexperimentelle Befunde
Engelmann, Jens
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003918281
Saved in:
4
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
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