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~person:"Childers, Terry L."
~person:"Fryburger, Vernon"
~person:"Geuens, Maggie"
~person:"Mayer, Hans"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Werbemittel"
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Childers, Terry L.
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ECONIS (ZBW)
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Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
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Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
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2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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