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~person:"Childers, Terry L."
~person:"Geuens, Maggie"
~person:"Mayer, Hans"
~subject:"Markt"
~subject:"Psychology of advertising"
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Markt
Psychology of advertising
Promotional materials
7
Werbemittel
7
Werbepsychologie
2
1987
1
Advertising effects
1
Beer
1
Bier
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Consumer behaviour
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Germany
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Childers, Terry L.
Geuens, Maggie
Mayer, Hans
Bohnsack, Ralf
2
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1
Andresen, Claus
1
Andresen, Thomas B.
1
Bauer, Hans H.
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1
Bosselmann, Elke
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Corsten, Thomas Johannes Walter
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Darmon, René Y.
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Finn, Adam
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Jahrbuch der Absatz- und Verbrauchsforschung
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
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2
Untersuchungen zur Wirksamkeit verschiedener Varianten weiblicher Modelle in der Bier-Werbung
Mayer, Hans
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
34
(
1988
)
1
,
pp. 95-115
Persistent link: https://www.econbiz.de/10001042120
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3
Werbepsychologische Aspekte der Auswahl von Fotomodellen
Mayer, Hans
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
31
(
1985
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10001011322
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