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~person:"Childers, Terry L."
~person:"Geuens, Maggie"
~person:"Mayer, Hans"
~subject:"Psychology of advertising"
~subject:"USA (Midwest)"
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Psychology of advertising
USA (Midwest)
Promotional materials
7
Werbemittel
7
Werbepsychologie
2
1987
1
Advertising effects
1
Beer
1
Bier
1
Consumer behaviour
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Persönlichkeitspsychologie
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Childers, Terry L.
Geuens, Maggie
Mayer, Hans
Bohnsack, Ralf
2
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1
Andresen, Claus
1
Andresen, Thomas B.
1
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Corsten, Thomas Johannes Walter
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Cross, Samantha N. N.
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1
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Research in consumer behavior
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.
;
Lin, Meng-Hsien
;
Childers, Terry L.
-
2015
Persistent link: https://www.econbiz.de/10011657609
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2
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
3
Werbepsychologische Aspekte der Auswahl von Fotomodellen
Mayer, Hans
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
31
(
1985
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10001011322
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