//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Chintagunta, Pradeep K."
~subject:"Customer acquisition"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Videoindustrie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Customer acquisition
Film industry
6
Filmwirtschaft
6
Social Web
4
Social web
4
Viral marketing
4
Virales Marketing
4
Advertising
2
Advertising effects
2
Erfolgsfaktor
2
Internet marketing
2
Kino
2
Movie theatre
2
Online-Marketing
2
Success factor
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Werbewirkung
2
Werbung
2
Competition
1
Consumer behaviour
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Film
1
Konsumentenverhalten
1
Kundengewinnung
1
Market entry
1
Markteintritt
1
Product differentiation
1
Product quality
1
Productivity
1
Produktdifferenzierung
1
Produktivität
1
Produktqualität
1
Retail trade
1
USA
1
United States
1
Wettbewerb
1
advertising
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Chintagunta, Pradeep K.
Manchanda, Punjeet
1
Nam, Sungjoon
1
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->