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~person:"Chintagunta, Pradeep K."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Competition
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Chapter 11 bankruptcy
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advertising effectiveness
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automobiles
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competitive effect
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consumer demand
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contagion effect
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regression discontinuity in time
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Chintagunta, Pradeep K.
Lewbel, Arthur
10
Pendakur, Krishna
8
Blundell, Richard W.
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Clements, Kenneth W.
7
Gibson, John K.
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Chiappori, Pierre-André
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Horowitz, Joel
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Kim, Bonggeun
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Lyssiotou, Panayiota Flori
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Murata, Yasusada
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Olynk, Nicole J.
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Stengos, Thanasēs
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Aloqeili, Marwan
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Andreou, Sofia N.
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Arnade, Carlos Anthony
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Journal of marketing research
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Journal of retailing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Retail store formats, competition and shopper behavior : a systematic review
Bonfrer, Andre
;
Chintagunta, Pradeep K.
;
Dhar, Sanjay
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10013207542
Saved in:
2
Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors
Ozturk, O. Cem
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 296-316
Persistent link: https://www.econbiz.de/10012022544
Saved in:
3
Capital market returns to new product development success : informational effects on product market advertising
Park, Kyung M.
;
Chintagunta, Pradeep K.
;
Suk, Inho
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012170831
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