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~person:"Chisholm, Darlene C."
~person:"Fong, Nathan M."
~person:"Norman, George"
~subject:"field experiment"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
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