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~person:"Chiu, Weisheng"
~person:"Grunwald, Guido"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
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Asia Pacific journal of marketing and logistics
1
Strategien von kleinen und mittleren Unternehmen
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ECONIS (ZBW)
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Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
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2
Markenstrategien kleiner und mittlerer Unternehmen (KMU) : dargestellt am Beispiel der Umpositionierung einer Sportartikelmarke
Grunwald, Guido
- In:
Strategien von kleinen und mittleren Unternehmen
,
(pp. 201-215)
.
2010
Persistent link: https://www.econbiz.de/10010216605
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