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~person:"Cho, Vincent"
~subject:"Konsumentenverhalten"
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Cho, Vincent
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The endorser's persuasiveness on the purchase intention of high-involvement products : a comparison between a newly launched product and a mature one
Cho, Vincent
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10008652530
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