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~person:"Choi, Angela Aerry"
~person:"Hilgers-Sekowsky, Julia"
~person:"Huang, Lan-ying"
~source:"econis"
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Choi, Angela Aerry
Hilgers-Sekowsky, Julia
Huang, Lan-ying
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Trendstudie 2018: Lese- und Schreibverhalten der Generationen X, Y, Z : ein integratives Forschungsprojekt mit Studierenden der IUBH an den Standorten Berlin, Düsseldorf und Hambur...
Hilgers-Sekowsky, Julia
;
Oral, Cansu
;
Schuster, Gabriele
-
2018
-publishing companies. For instance, it shows that Generation X is the main consumer of
E-books
. Further, Generation Z will be an attractive …
Persistent link: https://www.econbiz.de/10011973817
Saved in:
2
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
3
Consumer electronics acceptance based on innovation attributes and switching costs : the case of e-book readers
Huang, Lan-ying
;
Hsieh, Ying-jiun
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 218-228
Persistent link: https://www.econbiz.de/10009730248
Saved in:
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