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~person:"Choi, Beomjoon"
~person:"Raghubir, Priya"
~source:"econis"
~subject:"Firmenimage"
~subject:"Perception"
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Firmenimage
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Choi, Beomjoon
Raghubir, Priya
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Asia Pacific journal of marketing and logistics
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Journal of marketing research
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ECONIS (ZBW)
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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2
The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Melzner, Johann
;
Raghubir, Priya
- In:
Journal of marketing research
60
(
2023
)
5
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014384292
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